what is transpromo?
Transpromo contains two main ingredients; transactional print and proactive marketing. Most medium to large organisations have these ingredients already, but need support to find the correct blend.
With the help of a transpromo specialist businesses can find a perfect blend and create a cocktail of revenue boosting customer communication. Add a splash of bold design/colour and a slice of variable data and your transpromo will be guaranteed to get the kick it needs.
transactional print
The Transactional Print market is boundless and comes in many guises. Industry chiefs often claim that Transactional Print set the precedent for the variable print industry. Every day, week or month, millions of statements, invoices and cheques are printed throughout the world. The vast majority of these documents make use of some form of variable print technology, most being digitally overprinted, in black, on pre-printed stock.
With advancements in printing and Internet technology, and the cost saving benefits involved, many businesses are now outsourcing the production of their transactional documents. Not just the pre printed stock, but ALL the key elements involved. Stock, secure data processing, variable print and fulfillment can now be undertaken by specialist companies geared up to provide a complete Transactional Print Service (TPS). Getting this ingredient right before it goes into the mix is essential. If it is wrong, your transpromo could turn sour.
