what is transpromo?
Transpromo contains two main ingredients; transactional print and proactive marketing. Most medium to large organisations have these ingredients already, but need support to find the correct blend.
With the help of a transpromo specialist businesses can find a perfect blend and create a cocktail of revenue boosting customer communication. Add a splash of bold design/colour and a slice of variable data and your transpromo will be guaranteed to get the kick it needs.
proactive marketing
Proactive Marketing, direct marketing, direct mail... call it what you will. Marketing is huge business, and covers many areas of promoting your business. According to one particular institute specialising in proactive marketing, it can be defined as a “...system of marketing which uses one or more advertising media to effect a measurable response".
Proactive marketing evolved from the mail order business, and has become one of the largest but most misunderstood promotional tools. It has been subject to considerable change due to the Data Protection Act, which has sought, somewhat unsuccessfully, to end the amounts of junk mail that many consumers receive.
Proactive marketing can also include the use of telephone, fax, e-mail, internet, and field marketing. Whatever method is used, it works best when highly targeted, using customer data and spending patterns to influence a message and target users directly in order to get a measured result.
Proactive Marketing is not just about increasing sales of a product or service, it can be used to spread information and help customers understand an offering. It can also be used to generate sales leads or adopt a trial period of usage (e.g. a no obligation three month trial period).
