what is transpromo?
Transpromo contains two main ingredients; transactional print and proactive marketing. Most medium to large organisations have these ingredients already, but need support to find the correct blend.
With the help of a transpromo specialist businesses can find a perfect blend and create a cocktail of revenue boosting customer communication. Add a splash of bold design/colour and a slice of variable data and your transpromo will be guaranteed to get the kick it needs.
optional extras
Once you have your main ingredients you are ready to begin the mix. Be sure to get expert advice because mixing them together in a successful way can be hard to acheive. Once the blend is correct you can add any number of extras to give you transpromo a little pizzaz.
Many print management companies offering Transpromo will likely employ the services of a graphic designer who will have the knowledge and skills necessary to create eye catching promotional peices. By using bold design your are more likely to draw the customers eye towards a specific promotion.
Businesses who are currently experimenting with Transpromo should try taking the pre-printed stock out of the mix. The data processing centre is able to take almost any amount of variable data and build a transpromo document from scratch. White paper is the starting point in the print process. The customer data is imported combined with targeted marketing graphics that reflect the individual customer's deomgraphics.
Add colour! The whole future of Transpromo is based on variable data printing combined with targeted marketing messages... all in glorious colour! Whilst we believe colour is the key to great Transpromo, we don't fool ourselves by believing everyone will switch to full colour documents overnight.
A recent article in Print Media Magazine stated that " the gestation period for changing the design of a transactional document might be as long as two years in some cases". This may be so, however you can add colour into existing black and white Transpromo documents right now, by making effective use of pre-printed base stock. Transpromo purists would argue that this is not Transpromo at all. Maybe? Maybe not... but it is definately a step in the right direction.
